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28/04/2017: CINEMA ON THE ROOFS

FROM MAY 6 TO SEPTEMBER 30, 2017: OFFICIAL DECORATION PARTNER

AFTER FUORISALONE, SIRCA DRESSES WITH MATERIAL EFFECTS THE “HIGHLINE GALLERY” CINEMATOGRAPHY SALES.
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Sirca, Italian chemical industry specialized in the production of industrial coatings for wood and metal, encompasses art and architecture this year too, by dressing "Highline Gallery" in Milan with material effects through the event CROMATERIA EXPERIENCE.

The concept-event consists of setting up a suggestive minimalist path developed on four themes: Nature, Light, Material and Metal, to discover the new line of material effect products Provocazioni.

In particular on two terraces of the Highline Gallery, each one with 25 seats painted with Sirca products, a series of films will be played.

Five months of film projections, for a total of over 300 appointments covering a 20-year history of cinematography signed by Medusa Film.
The initiative was conceived by MilanoCard, in collaboration with Medusa Film, MyMovies and GNStyle, and the patronage of the Culture Department of Milan municipality was required.
The event will start on May 6 and will end on September 30, 2017; it will include four film projections a day, from 7:30 p.m. to 11:30 p.m., allowing visitors to enjoy, in a unique and evocative location, twenty years of movie history. The programming was selected by MyMovies, the cultural partner of the initiative. The viewing areas offer a maxi-screen and comfortable seats for movie viewing.

For information and ticket purchases:
http://www.highlinegalleria.com/cinema.html

Milan, May 2017

CROMATERIA EXPERIENCE
"Highline Gallery" (Via Silvio Pellico, 2 Milano)
From 6th of May to 30th of September

Information:info@sirca.

Discover the event:
Highline Galleria Milano

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